The Effectiveness of Social Media Advertising in Promoting Gender Equality Campaigns in Lere LGA, Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Social media has become an integral tool in modern advertising, providing an efficient platform for promoting social issues such as gender equality. In Lere Local Government Area (LGA) of Kaduna State, gender equality campaigns have gained momentum through digital platforms, allowing advertisers and advocacy groups to reach wider audiences. Social media’s interactive nature and broad reach make it a powerful tool in challenging societal norms and changing perceptions.
Studies by Nwachukwu and Akinola (2023) show that social media advertising is highly effective in reaching marginalized communities and fostering conversations around gender equality. This study examines the effectiveness of social media advertising in promoting gender equality campaigns in Lere LGA, focusing on the reach, engagement, and outcomes of such campaigns.
1.2 Statement of the Problem
Despite increasing awareness, gender inequality remains a persistent issue in Lere LGA, with deeply entrenched cultural norms that limit women’s opportunities. While there have been several campaigns aimed at addressing this, the effectiveness of social media advertising in changing attitudes and behaviors regarding gender equality is not fully understood.
Adedeji and Okeke (2023) suggest that, although social media has the potential to significantly influence public opinion, there is limited research on how it impacts gender equality campaigns specifically in rural areas like Lere LGA. This study seeks to bridge this gap.
1.3 Objectives of the Study
-
To assess the effectiveness of social media advertising in promoting gender equality in Lere LGA.
-
To analyze the level of public engagement with social media gender equality campaigns.
-
To identify the challenges and limitations of using social media to promote gender equality in Lere LGA.
1.4 Research Questions
-
How effective is social media advertising in promoting gender equality in Lere LGA?
-
What level of engagement do individuals in Lere LGA have with gender equality campaigns on social media?
-
What challenges limit the effectiveness of social media advertising in promoting gender equality?
1.5 Research Hypotheses
-
Social media advertising significantly promotes gender equality in Lere LGA.
-
There is a positive relationship between social media engagement and support for gender equality campaigns.
-
Challenges exist that limit the effectiveness of social media advertising for gender equality.
1.6 Significance of the Study
This study will provide insights into how social media can be leveraged as an advocacy tool for gender equality, offering guidance for campaigners and policymakers on creating impactful advertising strategies.
1.7 Scope and Limitations of the Study
The study focuses on Lere LGA, Kaduna State, and investigates the effectiveness of social media advertising in promoting gender equality within this locality.
1.8 Operational Definition of Terms
-
Social Media Advertising: The use of platforms like Facebook, Instagram, and Twitter to deliver promotional content.
-
Gender Equality: The state of equal rights, responsibilities, and opportunities for all genders.
-
Engagement: The interaction of individuals with content, such as liking, commenting, or sharing posts on social media.
Related Project Materials
The Effect of Health Emergency Drills on Hospital Readiness in Case of Natural Disasters in Taraba State
Background of the Study
Health emergency drills are an essential part of disaster preparedness for hospitals, particularly in regions lik...
An examination of ATM service quality improvement on customer retention in banking: a case study of AB Microfinance Bank
Background of the Study
ATMs are a critical channel through which customers interact with banks, and their service quality directly influ...
USE OF INSTRUCTIONAL MATERIALS BY TEACHERS IN AGRICULTURAL SCIENCE
ABSTRACT
The study examined the use of instructional materials by teachers in agricultural science, using public seconda...
PIDGIN ENGLISH USAGE AND MEANING PLACEMENT IN SELECT PIDGIN ENGLISH PROGRAM ON RADIO “Dem Say Dem Say” on Wazobia FM
ABSTRACT
The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationshi...
Exploring the Impact of Colonial Legacies on Nigeria’s Current Economic Disparities
Background of the Study (400 words)
Colonial legacies continue to exert a profound influence on Nigeria’s economic la...
An examination of agricultural loan recovery strategies in rural banking: a case study of Accord Microfinance Bank
Background of the Study
Agricultural loan recovery is a critical challenge in rural banking, as loan defa...
TOURISM INDUSTRY: AN IN-ROAD TO CULTURAL UPLIFTMENT
ABSTRACT
The main objective of this study was to investigate the impact of tourism to the tourist sites in Abeokuta, with particular refe...
THE IMPACT OF GOVERNMENT EXPENDITURE ON INFLATION IN NIGERIA
Abstract
This study examined the impact of government expenditure on inflation in Nigeria. This researc...
The Effect of Poor Sanitation on the Prevalence of Diarrheal Diseases Among Children in Kano State
Background of the Study
Diarrheal diseases are one of the leading causes of death among children unde...
Impact of Broadcasting on Consumer Awareness of Government Policies: A Case Study of Bauchi Local Government Area, Bauchi State
Background of the Study
Broadcasting plays a critical role in disseminating government policies and initiatives, especially...
